Digital Content Strategy & Campaigns

Elevating brand identity and multi-channel growth through strategic logo redesigns, strict visual style guide development, and the creative direction of high-converting marketing campaigns.

Brand Identity & Logo Redesign

Spearheaded the comprehensive brand logo redesign in collaboration with Charly Agency to establish a cleaner, modernized visual identity. Defined and delivered rigorous brand guidelines, including exact typography and color systems, while leading strategic cross-functional meetings to align corporate direction, brand values, and aesthetic execution.

Drawing of a smiling chef with a large white chef hat outlined in navy blue, a beige face, and yellow hair, along with parts of the text 'I'M THE CHEF TOO!' in dark blue, with rainbow-colored stripes underneath.

Meta Analytics & Content Creator Briefs

Analyze Meta performance data and marketing metrics to architect strategic video production briefs for on-camera content creators. Direct end-to-end video editing pipelines, prioritizing high-retention hook frameworks and multi-platform asset optimization to amplify paid commercial ad performance.

ATTN Agency Collaborative Marketing Campaigns

Oversee and direct digital marketing email strategy in direct collaboration with external growth firm ATTN Agency. Manage visual assets, layout hierarchy, and copy alignment to safeguard brand continuity while optimizing conversion rates across high-volume subscriber pipelines."

A promotional flyer for a mystery box adventure kit for kids. It features a colorful background, a blue mystery box, and illustrations of cooking and science supplies. The flyer highlights the benefits of curiosity and exploration, with photos of children enjoying a science activity and a list of what each box includes.

Promotional flyer for a cooking and STEM learning kit subscription, featuring colorful illustrations of cooking tools, children, and a box labeled "I'm the Chef Too!" with a cartoon chef. Highlights include a special offer, images of kids baking, and

A colorful infographic promoting a Shark Tarts science activity for kids themed around ocean exploration and sharks, showing hands-on activities and educational facts about sharks.

Colorful promotional poster advertising a mystery box experience for kids, featuring a large blue box labeled 'Mystery Box' with various kitchen and science supplies flying above it. The poster emphasizes curiosity, discovery, and fun activities with

A boy and girl looking at a chocolate fossil cake in a paleontology-themed educational kit, with fun graphics and text about fossils and discovery on an illustrated infographic.

Promotional infographic for Barbie-themed activities and products, featuring sections on baking, dress-up cookies, mermaid mousse, pet vet pops, and space adventure, with Barbie illustrations and related images.

Promotional infographic for the Galaxy Donut Kit, celebrating National Donut Day with space-themed activities for kids, including making galaxy donuts and exploring planets, constellations, and deep space.

Cross-Channel Static Social Media & Brand Ecosystems

Partner with internal community management to establish and protect brand guidelines across all customer-facing touchpoints. Conceptualize and design static social media assets and interactive community platform graphics to foster consistent audience engagement and visual alignment.

Announcement for a new community kitchen encouraging people to connect, get inspired, and share ideas, featuring cartoon characters of children in chef outfits hugging.

Illustration of a giant tortoise with multiple smaller tortoises on its back, along with text explaining that the tortoise, named Diego, became a super-dad to 800 babies, saving the species from disappearing.

An illustrated poster featuring a lion, a smaller lion cub, and a playful background with kitchen utensils and bottles. The poster provides facts about lions as protective and caring parent figures.

A cartoon illustration of an emperor penguin with an egg on its feet, accompanied by a red text box with white and yellow text describing the penguin's winter behavior.

A plush doll dressed as a chef with a white chef's hat and apron, sitting at a desk with a laptop in front of it. The background shows a computer monitor, keyboard, and some office supplies. Text overlay says, "this is who you're asking to work."

Colorful illustration of a girl dressed as a chef holding a cookie on the left, and a boy dressed as a chef holding a cupcake on the right, with a bold 'VS' in the center, over a background of cooking utensils, with the words 'Cookie' and 'Cupcake' a

Cartoon illustration of two children dressed as bakers, one holding a cookie and the other holding a cupcake, with bold text announcing a versus competition between cookie and cupcake.

Elevating brand identity and multi-channel growth through strategic logo redesigns, strict visual style guide development, and the creative direction of high-converting marketing campaigns.