Global Brand Licensing & IP Partnerships.

Directing end-to-end product design, custom retail packaging layouts, and asset management for world-class entertainment properties.

Barbie™ Moon Crater Brownies

Designed retail packaging and interactive educational components in strict compliance with Mattel's global style guides. The project successfully pairs the Barbie brand with empowering STEM concepts that challenge young girls to dream big.

Extended the physical product launch into a synchronized digital campaign, designing high-engagement social media assets that maintained absolute visual alignment with Mattel’s brand guidelines across all platforms.

Educational activity sheet titled 'Mission To The Moon' with steps to create a model of moon craters using baking ingredients, and fun facts about craters and the moon.

Instructions for making Barbie Moon Crater Brownies with a recipe, ingredient list, and steps, featuring a space theme with a cartoon astronaut and a rocket.

A colorful educational poster about making chocolate stars inspired by space exploration, featuring steps like melting chocolate, creating swirls, taking a plunge, twisting, and setting the brownies, with tips, fun facts about space pioneers, and a c

Close-up of a teal bowl filled with chocolate cake in front of Barbie Moon Crater Brawlers merchandise on a blue surface, with a person's hand holding a teal spatula.

Box of Barbie-themed moon crater brownie baking kit with colorful illustrations and text.

Illustration of Barbie in an astronaut suit standing on the moon, holding a pink flag with her name, with Earth visible in space. The image features cookies and the text 'Barbie M.D. Moonwalker Cookies' at the bottom.

Announcement with pastel-colored background featuring white stars and squiggles, indicating a new product launch, with text saying 'Barbie Moon Cruiser Launching Soon...' and a copyright notice.

Colorful space-themed background with stars, planets, and icons of a rocket, moon, chocolate bar, cookie, and a slice of watermelon. Text overlay reads 'Guess Our Next Cosmic Kit'.

Barbie Moon Crawler Breaches toy packaging with colorful background featuring stars and planets, showing a partial illustration of Barbie with long blonde hair and a remote control in her hand.

An educational infographic about exploring moon craters, featuring a space-themed background with astronauts, moon rocks, and children conducting moon crater experiments with objects, testing impacts, and observing results, promoting a space explorat

Universal Studios & Illumination: Concept Exploration & Interactive Assets

A gallery tracking the agile visual development and structural iteration required when designing for premier entertainment licensors. This collection showcases the evolution of an IP partnership from early-stage product exploration to a multi-component interactive kit pipeline.

Concept Iteration: Early development layouts for a proposed Minions Mousse kit, followed by the strategic design pivot into the Minions Mischief Cupcakes rollout—featuring two distinct visual concept directions and final production layout guides.
Narrative Product Extension: Visual layouts for an expansive "Around the World" storytelling concept, directing the thematic assets used to guide young consumers through a global tracking activity.
Interactive Print Systems: Production-ready packaging architecture, including a custom activity map and accompanying sticker sheets designed across two separate layout sizes and dimension specifications.

Packaging for Minions Mischief Cupcakes, featuring Minions characters and ingredients list including cake mix, powdered sugar, banana pudding powder, food coloring, sprinkles, toothpicks, piping bag, and cupcake liners, with a colorful background of travel stamps.

Image of two Minions characters, one is a drawing and the other is a physical figure, and a colorful layered drink in a glass with a Minions face, set against a blue background.

Illustration of two Minions with goggles, a layered cake with a red arrow, and person in blue overalls with gloves holding a cloth.

Three cupcakes, one whole, one decorated as a yellow face with glasses and a smirk, and one sliced showing yellow cake with yellow frosting and sprinkles inside.

Two cupcakes decorated with Minions characters on top and a third cupcake cut in half showing yellow frosting and sprinkles inside.

Educational baking kit titled "Minions Mischief Cupcakes" featuring Minions characters, instructions for making cupcakes with ingredients listed, and a background with Minions-themed images and world landmarks.

A colorful infographic with a Minions theme, titled 'Mission Briefing', providing steps for a fun adventure involving flying a globe to find bananas. It features Minion characters, a yellow airplane with the word 'BELLO', a blue passport with a globe

Colorful infographic with Minions characters and various illustrations depicting the steps to make Minions-themed cupcakes, including ingredient list, baking, frosting, and decorating instructions.

A colorful illustrated infographic titled 'Final Mission Touches' with Minions characters and instructions for a banana-themed activity, including steps to scoop cake, add banana slices, pipe frosting, and attach cutouts, with a side panel describing

Minions-themed travel passport with a blue background, featuring Minions characters in goggles and overalls, and a large yellow Minion symbol. The passport has sections for custom name, height, boss, and signature, with placeholder text and instructi

A colorful world map featuring illustrations and facts about locations related to bananas, including New York, London, and India. Minions characters are depicted in various scenes, such as flying to New York, climbing to London, and searching for a h

Colorful illustrated poster titled "I'm The Chef Too!" featuring Minions from Minions Bello World in various country-themed scenes with landmarks, flags, and greetings, including Mexico, China, Egypt, Australia, UK, India, USA, and France.

Graphic with illustrations of Big Ben, the Taj Mahal, the Statue of Liberty, and an alien symbol. Title at the top reads 'I'M THE CHEF TOO!' and a badge in the corner says 'I'M THE CHEF TOO!'

Colorful Minions-themed educational baking kit packaging with cartoon Minions and cupcake image, list of inclusions and ingredients. Text: 'I'm the Chef Too!' and 'Minions Mischief Cupcakes'.

Minions-themed guide for a mission involving a banana supply, flight tracking, and solving a mystery, featuring cartoon Minions dressed as detectives with gadgets and bananas.

Minions-themed cupcake decorating instructions with cartoon minions characters and kitchen illustrations, including ingredients and step-by-step baking guidance.

A colorful infographic about minion-themed cupcake decoration instructions, including steps such as scooping cake, adding sprinkles, piping frosting, and using paper minion cut-outs. It also features fun facts about bananas and a minion character.

Minions themed travel passport with fun facts about bananas and a Minion holding a map, set against a blue background with yellow orbit-like decorations.

A colorful illustrated world map showing the locations of New York, London, and India, with Minions characters exploring and icons representing landmarks like the Statue of Liberty, Big Ben, and the Taj Mahal. The image includes text about traveling

Multiple Minions characters, some with glasses and various facial expressions, engaging with gadgets or posing.

Industry Commendation

Commended by global licensing partners for executing industry-leading organization and asset management workflows throughout complex cross-company approval cycles.