Product Development & Component Design

Engineering the physical realities of consumer products—from manufacturing-ready blueprints and strict print dielines to multi-component retail packaging ecosystems.

Baking Bestie Character Plush: Factory Specifications

Engineered factory-ready character reference sheets for the Baking Bestie plush toy line. Provided manufacturers with precise 2D turnarounds detailing material dimensions, fabric color hex codes, structural seamlines, and custom embroidery specifications.

Cartoon of a girl dressed as a chef, wearing a white chef hat, white chef jacket, blue pants, and red shoes, with a bandage on her right arm.

Cartoon of two children, a boy and a girl, wearing chef hats and aprons, hugging each other against a black background.

Diagram of a chef doll with dimensions, showing labeling of embroidered eye, face, printed body, and Velcro loop side on sleeves. The doll is 12.5 inches tall and 9 inches wide, with color codes for different parts of the doll including hair, skin, s

Back view of a cartoon girl with brown, curly hair attached to her white hat, wearing a white shirt, blue shorts, and red shoes.

A guide showing the back of a cartoon chef doll, depicting how to sew a chef costume. It highlights the seamline on the head and notes that shorts are sewn to the bottom for sitting flat. The doll's sitting height is 9.5 inches.

A diagram illustrating the parts of a whisk and a measuring cup. The whisk has a height of 4 inches, with the front and back views showing the handle's velcro hook side. The measuring cup is 3 inches tall, with front and back views, noting the printe

Decorated sugar cookies with blue frosting and colorful star-shaped sprinkles on a white plate, alongside a rubbing alcohol card, and a hand applying white icing to a cookie. A plush toy of a smiling chef with brown hair, wearing a white chef's hat a

A young girl wearing glasses and a pink headband decorates star-shaped cookies with blue icing and colorful sprinkles. She holds a plush chef toy in her left hand and is working at a table with game cards and instruction sheets.

Industrial Design Concepts & Prototype Development

Directing early-stage industrial concepts and interactive component prototyping for upcoming branded tool lines. Translating initial product ideas into technical vector blueprints that map out exact scaling dimensions, surface print placements, and functional hardware mechanics during active development.

A concept collection of bunny-themed confetti cake spatulas in different colors, including pastel pink, bold pink, blue, and white, with some featuring the phrase 'I'M THE CHEF TOO!' and others plain. Each spatula has a handle and a decorative cartoo

Product Specification & Mat Redesign

Owned the end-to-end design and visual overhaul of the signature 11.75 x1 5.5-inch silicone cooking placemat. Translated corporate identity goals into production-ready vector blueprints, executing the layout in the new brand blue palette and centralizing the redesigned company logo. Balanced aesthetic engagement with educational utility by detailing custom illustrations of top-selling STEM kits alongside precise measurement rings and kitchen conversion charts, ensuring all technical specs were fully optimized and finalized for direct manufacturer production.

Blue silicone baking mat with white measurement markings, drawn images of a cabbage, broccoli, potatoes, and a chef, and the phrase "I'm the chef too!"

A silicone cooking mat mockup with measurement conversions for dry and liquid ingredients, featuring illustrations of a cauliflower, a cupcake, and a chef with the phrase "I'm the chef too!" on a central circle.

Blue silicone cooking mat with measurement guides in inches, centimeters, and cups, featuring illustrations of a tree, cookies, a chef's hat, and a cupcake, with a title indicating it's a silicone cooking mat mockup.

A blue silicone baking mat with white measurements and illustrations of a broccoli, a chef, cookies, and a cupcake, along with measurement conversions and symbols for oven safety.

Large-Scale Brand Execution & Truck Wrap Design

Owned the end-to-end conceptualization and visual design of the company's first custom vehicle wrap. While I had never previously designed for a commercial truck, I tackled the challenge head on by repositioning my approach to the medium. I leveraged my deep expertise in our brand identity and my background in digital marketing, social media, and ad campaigns to treat the vehicle as a massive mobile billboard. To ensure total alignment with executive leadership, I built a highly structured, iterative review process for the CEOs. By presenting strategic layout variations and refining the visual hierarchy step by step, we successfully nailed down a final, production-ready design that perfectly translated our energetic digital presence into a physical, large-scale marketing asset.

A truck with advertising for 'I'm the Chef Too!', a STEM through baking educational program. The truck features a young boy wearing a chef's hat holding a spoon with colorful cake, and colorful baking-themed graphics.

End-to-End Retail Kit Architecture

Developed comprehensive product component systems for themed educational kits. Responsibilities included establishing custom packaging dielines, balancing vibrant illustrative styles with technical text formatting, and managing print-ready specifications for multi-piece retail assembly.